Jon Hingston
Emmy-winning creative delivery leader with 15 years leading global campaigns, connected retail programs, enterprise platforms, and emerging technology initiatives across both agency and in-house environments for brands including Apple, Nike, Google, Volvo, and Goldman Sachs. Aligns strategy, creative, and engineering teams to define direction, stabilize complex programs, and deliver commercially accountable results.
Enterprise Platforms & Applications
- Volvo: Global .com redesign & replatform and owner applications across 30 markets.
- Goldman Sachs: Trading simulator apps helping clients stress-test investments and cut deal cycle timelines.
- Dolby: Optimizely migration and scalable website factory enabling faster global launches.
- Sub-Zero: Adobe AEM replatform and redesign for five markets, reimagined owner and trade tools, and AI roadmap with active pilots.
Emerging Technology Pilots
- GenAI Content: Pilots exploring lux-level image, video, and text generation (Midjourney, Firefly, RunwayML) to reduce production time and expand creative output.
- LLM Concepts: Explored the potential for secure, private language-model environments focused on internal knowledge retrieval and customer-service use cases.
- Virtual & Augmented Try-Ons:: Evaluated custom and off-the-shelf VTO technologies to assess feasibility and implementation readiness.
Connected Retail Experiences
- MAC Cosmetics: Connected retail store with virtual try-ons and mobile saves, featured in Forbes and by Microsoft’s CEO.
- Universal Studios: Interactive wands and Power-Up Bands linking physical play to mobile rewards and upsell.
- Samsung: Connected-home ecosystem uniting appliances, mobile and retail environments.
- Shiseido: Chat Beyond Time, an installation at Shiseido’s Innovation Museum blending VR, storytelling and design to explore time, identity and beauty.
Integrated Brand Campaigns
- Apple: “Straight Outta” campaign extension in Shanghai, and Show Your Color launch for Japan introducing the brand through TV, OOH, interactive retail, posters and social content.
- Mercedes-Benz: Photo Pass campaign activating a nationwide creator network, producing over 2 million user-generated assets and redefining how Mercedes engaged younger audiences.
- Love Has No Labels: Emmy–winning diversity campaign featuring the live x-ray activation, reaching over 170 million views and shared by the Obamas.