Jon Hingston

Emmy Award-winning executive leading $38M+ global digital transformation and connected experience programs for brands including Volvo, Goldman Sachs, MAC, Apple, and Nike.

What I do:

  • Digital Transformation — Leading brand and platform programs for Volvo, Shiseido, Goldman Sachs

  • Emerging Technology — Driving innovation into brand experiences with Universal Studios, Muji, LEGO

  • Executive Production — Scaling creative delivery for global audiences with Apple, Nike, Mercedes

Highlights

  • Emmy Award–winning executive in digital transformation and connected experiences

  • $38M+ portfolio leadership across strategy, delivery, and innovation

  • Programs in 30+ international markets spanning automotive, finance, luxury, and tech

  • Enterprise platforms: Volvo (first online car purchase), Goldman Sachs (trading & retail tools), Shiseido (AI retail innovation)

  • Creative excellence: Love Has No Labels (Emmy), Nike, Beats by Dre, MAC Cosmetics

Transformation, innovation, and creative execution. projects below.

Lets Talk

Mac Cosmetics:
Connected Retail Concept Store

Role: Connected Experience Leader

Launched a next-gen retail lab fusing AR-driven virtual try-on (“VTO”), RFID Tap & Try, and personalized MAC Pass profiles—all delivered via an Azure-backed digital architecture. The store delivered a 200% lift in customer engagement within its first month, with over one-third using the pass tech to personalize their experience.

Results

  • 200% increased associated purchase via associated product recommendations during VTO, 33% adoption

  • Forbes: “Next Step in Virtual Retail”

  • Showcased by Microsoft CEO, Satya Nadella at the Inspire Conference.

#DigitalTransformation #Omni-Channel #Connected Retail

Volvo Global:
New and Owner Tools Transformation

Role: Lead Experience Consulant, Embedded within Volvo Stockholm

Challenge: Volvo needed to modernize its global digital ecosystem and rethink how customers purchase and own vehicles across 30 markets.

Solution: I led and won a $6M global pitch to secure the program, then launched the world’s first online car purchase experience, delivered the Volvo Owner+ platform, and reimagined Volvo.com with personalization and modular content.

Results: Established Volvo as a pioneer in digital automotive retail. Delivered a unified digital experience across 30 countries with a 2-year roadmap. Strengthened dealer efficiency and engagement with modern tools

#Digital Transformation #Commerce #OwnerExperiences

Shiseido Tokyo
Beyond Time: Immersive Retail AI Experience

Role: Executive Experience Leader, Embedded within Shiseido Tokyo

Challenge: Create a signature experience for Shiseido’s new Global Innovation Center, showing beauty’s meaning across generations.

Solution: Led concept and build of Beyond Time — a real-time age simulation installation where two people see each other across time. Directed a cross-disciplinary team (design, tech, hardware) on-site in Tokyo, driving rapid prototyping and seamless integration.

Results: Delivered in 14 months with thousands of visitors and global press coverage. Reinforced Shiseido’s positioning as a leader in human-centered, tech-driven brand innovation.

#Digital Transformation #Innovation #AI #

Universal Studios:
Park Intelligence Platform

Role: Executive Experience Team Leader

Delivered Park Intelligence Command center incorporating foot traffic, game play control,

  • Built connected visitor experiences to enable real-time tracking and analyis of foot traffic and attraction engagement

  • Park management via in-helmet messages to mascots

  • Remotely tweaked game-play difficulty management

  • Winner and loser identification via Mascot to Visitor ID tracking

#Digital Transformation #ConnectedExperiences #IntelligentPlatforms

Love Has No Labels — Emmy Award-Winning Diversity Campaign

Role: Executive Producer

Challenge: The Ad Council wanted to confront implicit bias and promote inclusion by creating a campaign that would resonate across race, gender, religion, age, and ability.

Solution: Produced the “skeletons” PSA, where diverse couples and families revealed themselves only after embracing behind an X-ray screen. Oversaw integrated delivery across creative, production, and media, ensuring the campaign could scale globally across digital and broadcast channels.

Results: Went viral with 200M+ views in its first weeks. Sparked a global conversation on diversity and inclusion. Became the first PSA ever to win an Emmy Award for Outstanding Commercial (2016). Endorsed publicly by the Obamas.

#DiversityInclusion #CreativeLeadership #EmmyWinner

Nike: Air Max Day China

Role: Executive Producer

Challenge: Create a standout brand moment for Air Max Day in China that amplified sneaker culture and digital engagement via key social platforms.

Solution: Co-led the digital activation built for WeChat and Weibo browsers, achieving ~8M pageviews.

Supported an immersive experiential activation with rooftop installations, multi-floor store takeovers, kinetic window displays, and a mobile sneaker hunt via branded vans.

Results: Delivered high-impact digital engagement (~8M pageviews).Created culturally resonant visual branding that drew press and high-profile attendees.

#IntegratedCampaign #Nike #AirMax

Apple / Beats by Dre
Show Your Color APAC Campaign

Role: Executive Producer, Integrated Campaign

Beats by Dre wanted to connect fans more deeply to the brand, creating a campaign that celebrated self-expression while growing their global social presence.

I led the integrated effort across APAC, involving mutliple shoots, Digital Experiences, social content, OOH asset development and in-store activations

  • 42% growth of Beats social communities during the campaign

  • Millions of fans reached and engaged across APAC

  • Increased brand engagement and positioned Beats as a cultural platform for self-expression with #showyourcolor hastag

#IntegratedCampaign #Showyourcolor #BeatsByDre

Goldman Sachs:
E-Trading tools design and platform

Role: Consultant, Embedded within Goldman Sachs NYC

Led embedded Design and Engineering team to deliver a range trading dashboards and internal tools for global traders and analysts. Partnered with product teams to modernize financial toolsets and integrate compliance and risk needs into workflows.

Results: Reduced reporting time and improved analyst efficiency. Strengthened regulatory compliance by embedding checks directly into tools.

#DigitalTransformation #FinancialTools #Apps